Today’s marketers are faced with numerous questions. How can you determine if your content marketing strategies are successful? Does it matter how many views they receive? Maybe it has something to do with how many shares they get? Are your strategies making any conversions? Although these measures may be used to evaluate the effectiveness of your product and service, they give little insight into performance.
ROI is at the heart of any marketing campaign, being able to test, measure and refine campaigns in real time has become more important than ever. We believe that examining conversion rates demonstrates the effectiveness of your campaign and we always bare this in mind when we develop agile campaigns for your business.
Before we understand how lead generation contributes to your organisation’s success, we need to understand what lead generation marketing is.
What is lead generation Marketing?
Lead generation marketing is attracting and selling to ideal prospective customers who have shown interest in your products or services. Using the buyer’s journey, the objective is to position your brand as the solution to the problem your clients are trying to solve. We target the relevant consumers using tech, data and human insights which ensures your adverts are served up to the right people reducing wastage, nullifying unqualified leads, and maintaining a competitive cost per click ratio. Our team of creatives put the right measures into place, they constantly monitor and optimise your adverts, collecting the required data that they use to funnel through to your sales team for conversions.
What Justifies the Value of Business-to-Business Lead Generation?
Without a lead-generation plan, a business is vulnerable. It’s income and growth will be decided by the market environment, where competitors could possibly have a bigger piece of the pie than your business. Research shows that companies that use lead generation marketing are 9 times more likely to convert. Outsourcing lead generations improves your campaign by 43% in comparison to inhouse lead generations. Our team of Lead Generation specialists understand how to get profitable growth through human insight. Our methods of combining human creativity and using innovative techniques help provide critical insight across multiple marketing platforms.
Why are leads so essential?
If sales are the heart of every business, then lead generation is the nervous system that ensures the heart always responds. We know that lead generation and marketing work hand in hand in maintaining the health of your brand. We generate leads that increase the target audience’s awareness, credibility, trust, and interest (potential leads). Focusing on lead creation may consequently benefit growing traffic from high-quality prospects.
Benefits of Lead Generation
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Increases Visibility
Lead generation is a powerful marketing strategy that can help you reach new customers and grow your business. More leads mean more visibility. A greater number of leads means more chances to convert potential clients into actual clients and garner a greater return on your marketing investment.
2. Accurately Targets Desired Customers
Businesses of every size need lead generation. This allows you to identify and target customers that are most likely to buy your product or service. If a business generates leads that don’t’ target the intended audience, it will be unlikely to succeed. We make it a point to understand your target audience and the problems that need to be solved and present your brand as the solution. Lead generation makes it possible for businesses to generate leads that are tailored to a particular customer group. This ensures less marketing budget wastage
3. Increase Revenue.
Lead generation can significantly increase revenue for your business. It is generally far cheaper to do a lead gen campaign over a 360 above the line campaign, which can free up marketing budgets and increase profit margins. Because of its highly targeted approach, the success rates of lead gen marketing garners the acquisition of new customers at faster rates than traditional forms of marketing, leading to higher revenue streams.
5. Increases Brand Awareness
We use lead gen campaigns to get information on the potential target audiences. This allows us to see what they are likely to click on or engage with. From that information we can then improve our content to generate greater brand awareness and new business opportunities.
6. Reduces the Need for Expensive Advertising
Marketing expenses can be reduced through lead generation, especially if you are not using online display ads which are an alternative way to keep marketing costs down. Companies may find that with their advanced knowledge of what they deem as customers worth pursuing, they don’t need television marketing.
With effective lead generation tactics, you can expand your company and increase the value of each client. Let us help you grow your sales pipeline today with world-class lead generation marketing strategies that will take your brand to the world and bring the world to your brand. Contact us at 27 11 706 2720 or email designs@wetpaint.co.za
