Starting a marketing and sales business can be tough. There are so many moving pieces and things to keep track of that it can be overwhelming. As HubSpot continues to grow its product and reach into new verticals, we thought it was time to highlight the Marketing Hub in more detail.
Let’s get started on marketing hub professional. So, what are the benefits of using HubSpot for marketing hub professionals? Well, there are so many best practices that we can use to increase your lead generation and conversion rates, but today we’ll focus on some of the essential features that make it stand out from the rest of the crowd.
You can even get access to a plethora of marketing tools in the free version itself:-
Forms
HubSpot forms are designed to look good(pop-up forms, external forms, and embedded forms). So good, in fact, that they don’t even look like forms at all. They look like interesting pieces of content that connect people with the right information and resources they need. Oh, and they’re mobile-friendly too.
Email marketing
The bulk email tool is an easy-to-use inbound marketing tool that allows you to create, personalize, and send bulk emails from within your HubSpot account. Some features include drag-and-drop editing and tracking; there’s a limit of 2000 emails in the free version.
Ad Management
Keep your connections under control. Connect HubSpot with the supported ad networks Google Ads, Facebook Ads, and LinkedIn Ads to only show your most valuable traffic to your business. This will help you find new customers fast! Each month, you get a $1k budget, and it also lets you add two entirely new channels!
List segmentation
Let’s face it; people love lists! And when you’re sending marketing emails, you want to be sure that your contacts are seeing the right content at the right time with smart lists. Add your contacts to lists, view them in a grid or list view, and filter them in many ways. Once you’ve set up the filter, the contact list will update automatically each time you add or update a contact. With the free version you’ll get five lists that auto-update, and twenty-five lists you can drop in manually. And it goes without saying—you’ll be able to filter by form data, contact property, and any email activity – opens and clicks.
Conversations inbox
Instead of having to check multiple inboxes, you can catch up on the same conversation via HubSpot real-time shared inboxes, for managing all your incoming calls and emails. This will help everybody on your team to be on the same page. The free version lets you use 1 shared conversation inbox.
Live chat
As the name suggests, this feature allows you to have one-to-one engagements with your website visitors via chats.
Dashboard
HubSpot is an all-in-one platform that helps you use marketing to attract and sell to customers. With 3 dashboards, and 10 reports each, you can manage your whole marketing and sales process so you can see where you need to improve or what your priorities are! Now it’s time to make it seamless to measure your marketing ROI, monitor your SEO rankings, and more. Give your team the ability to slice and dice data from your HubSpot account from anywhere on any device.
Final Thoughts
Marketing is not just promoting and advertising. It also is a process that comes in all different forms: visual marketing, hard-hitting PR campaigns, email marketing, content marketing, and more. The most important part of your marketing strategy is having a solid customer-centric approach to crafting your message. This will ensure that you are aligned with your target audience, are using the best channels for reaching them, and are churning out the right content for the best outcome for your business goals.
Even after all these features of the HubSpot marketing hub, this is just the tip of the iceberg, as the potential of these features grows tenfold in the marketing hub Professional and Enterprise versions. So, while you’re at it, why not give them a try as well!
